Search is changing quickly. SaaS companies are no longer competing only for traditional Google rankings. Their brands can also appear in Google AI Overviews, Google AI Mode, ChatGPT, Perplexity, and other AI-powered search experiences. This makes brand authority increasingly important. A SaaS company with strong content, relevant backlinks, expert information, and credible mentions across the […]
You can have thousands of backlinks and still have a weak backlink profile. A backlink report might show an impressive number of links, but that number alone doesn’t tell me much. I want to know where those links come from, why those websites are linking, which pages are receiving them, what has been lost, and […]
When I build backlinks for a website, I don’t consider the work finished just because a link has been placed. I have seen backlinks appear, disappear, move to different pages, change their attributes, or become inaccessible for reasons that have nothing to do with the original link-building campaign. That is why I regularly monitor backlink […]
When I work on SEO, one of the first things I want to understand about a website is its backlink profile. I need to know which websites are linking to it, which pages are receiving those links, what anchor text is being used, whether important links are still live, and how competitors are earning links. […]
LLM Seeding is a modern form of digital marketing that creates brand mentions on high-quality websites, publications and platforms in order to make Large Language Models (LLMs) such as ChatGPT, Gemini, Claude and Perplexity familiar with a company so that they can recommend it. This form of search engine optimization (SEO) for the future of […]
